Performance Coaching Services in Brighton, East Sussex

//Performance Coaching Services in Brighton, East Sussex
Performance Coaching Services in Brighton, East Sussex 2019-10-04T10:03:49+01:00

Equan offers Performance Coaching in Brighton, East Sussex

What is Performance Coaching?

Performance coaching is a type of coaching that is concerned with achieving specific goals and outcomes so that a client can reach their full potential. Performance coaching involves the coach guiding the client through a process that includes the articulation of specific areas for improvement, development of goals and desired outcomes and the design of actions to be undertaken to achieve the goals.

Performance coaching is designed for clients who know the areas of improvement they want to work on. Performance coaching is perfect for a client in a new position that has recognised gaps in their experience to meet the demands of the role.

Performance coaching is also great for clients who want to improve a particular skill like

  • Public speaking
  • Communication
  • Interview performance
  • Giving or taking feedback
  • Decision making
  • Delegation
  • Problem solving/ analytical skills
  • Planning
  • Motivation
  • Stress management
  • Resilience

Performance coaching is not just for professionals dealing with issues in the workplace.

Performance coaching can also help you make improvements and sustainable change in your personal life in areas such as

  • Relationships
  • Communication
  • Work/ life balance
  • Motivation
  • Stress management
  • Resilience

Performance coaching works on the understanding that the client has the personal skills and resources to achieve goals and make meaningful sustainable change in their lives. The coach guides the client through a process of self-discovery and understanding by listening, questioning and providing a space for the client to undertake creative enquiry and problem solving.

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What Models are used in Performance Coaching

There are numerous models and approaches that are used in performance coaching and the choice of model and approach is dependent on the client, what they are bringing to coaching and what the desired goals and outcomes are. The models that are used in Equan performance coaching are


Goal : The client and coach establish the goals for the coaching sessions within the first session. The coach will guide the client to develop achievable goals or SMART (specific, measurable, attainable, relevant, time-framed) goals. The coach will ensure the goals are explicit and not vague by asking questions like how will you know you have achieved this goal, what will it look like, how will it feel?

Way forward : Once the client has articulated and explore the current state, what the desired state looks like and what the options are it is time to work out what needs to be done to make the change. What are the actions? How will you stay motivated? How do you prioritise these actions in busy schedule? How will you recognise and manage obstacles?

Current reality : During this phase of the coaching process the client will articulate what the current situation is. This will include, what’s happening, what’s the result, what work has already been done to resolve/ improve and what are the conflicts.

Options : The coach will assist the client to explore all options available. This can be done through simple brainstorming and then some questions from the coach to extract more detail through questioning, what else? What are the pros and cons? What are the SWOT (strengths, weaknesses, opportunities and threats) of each option?

The GROW model is not just a liner process, the coach will guide the client through the steps and revisit steps as required. Each coaching session will start with a review of what has been covered and achieved previously so there is a constant review of the goals and actions to ensure they remain relevant.


Frame : In the frame phase the coach and client will contextualise the aim of coaching. The way the coach and client will work together will be agreed, including how often we will meet and what will happen between sessions. In this phase we will also agree the overall objectives of coaching.

Understand : The coach will guide the client to explore the current state from a personal and an objective viewpoint. Through this phase the client will gain a deeper understanding of the emotional and core belief systems that play into the current state.

Explore : Through this phase the coach will guide the client through a process to really understand what the desired state looks like. What would this new way of working or being look like? How would this change make the client feel? What would others notice about the client once the change has been made?

Layout plan : After spending some time understanding what the current and desired states are the coach will help the client to lay out a plan to achieve the goals and move into a new way of being or working. The plan will be detailed and have defined steps with associated timelines. During this phase the desired goals and outcomes can be revisited to ensure they remain relevant.

The GROW and FUEL models may appear similar a face value but they are very different ways of working. GROW is suitable for specific goals such as improving public speaking whereas FUEL allows more time for discovery and is suitable for less specific goals such as becoming a more efficient leader.

How does awareness relate to performance coaching?

One of the main goals of any coaching is for the client to reach a position of self-awareness. Understanding yourself, how you feel, why you react the way you do and what is important to you is essential before you can make any sustainable and meaningful change. Coaching offers a safe and confidential environment for you to explore and challenge your belief system, assumptions about the world around you and your associated emotions. This process will be difficult at times but will open up a whole new world of possibilities for you personally and in your career.

Emotional Interference and True Potential

Emotional interference is a term used in psychology to explain how emotions (normally negative ones) can have an impact on your performance completing a task that needs cognitive engagement. Emotional interference can have a huge impact on an individual’s ability to perform at a high level and to realise their true potential.

Coaching enables the client to acknowledge and understand where the emotional interference is coming from and then take steps to reduce this interference. A good example of this is a client who has a fear of public speaking, which is extremely common, even in high performing and senior leaders. Coaching will guide the client to a place of understanding and to challenge the related belief system. A client may have had a teacher who made some negative comments about their ability to debate or perform in a school play. The results of this negative feedback can carry in in adulthood whereby a client may continue to believe this without challenging the belief in their current state.

Performance Coaching and Feedback

Coaching provides frequent and specific feedback to the client that differs from feedback the client may receive in the workplace from supervisors and peers. Coaching feedback is

  • Positive
  • Focused on behavior rather than personal
  • Specific
  • Timely
  • Focused on change rather than discipline
  • Not related to pay or other rewards

Due to the confidential and trusting environment a coach will create, coaches can often offer feedback to clients that may be difficult for a manager or peers to approach. This creates a space to learn and take action in a nonjudgmental environment.

When could it be helpful to hire a Performance Coach?

A performance coach can assist a client with a number of issues and areas they want to improve including

  • Relationships
  • Communication
  • Work/ life balance
  • Motivation
  • Stress management
  • Resilience

Performance coaching can help clients in both personal and work lives and can be beneficial no matter where you are in your career.

Managing stress

Performance coaching can have a huge impact on your stress levels both at work and in your personal life. Learning a skill that helps you to be more efficient in the work place will have a first hand impact on the levels of stress you maybe feeling everyday.

Engaging in new ways of working so that you are more efficient and effective will help you stay motivated and engaged in your work and feel more positive about challenges that may arise. These are great stress reduction strategies. Being more effective with the time you have in a day will also result in having more down time or personal time, which again will have a huge impact on how stressed you may feel.

Happy designers colleagues old manager and employee handshake at workplace

Navigating career change points

Performance coaching can help you refine, improve and learn skills so that you can move into a new role or a more senior role. Performance coaching will help you understand what you want from your career and what you need to do to get there. So many people move from one position to the next with little planning or control over their career progression. Performance coaching helps you navigate career change points so that you are in control and feel fulfilled with the direction your career is going in.

Making fundamental changes to performance or behavior

Performance coaching is all about assisting the client to understand and acknowledge the current situation and what the desired state looks like so that they can make substantial and sustainable changes. Making positive and meaningful change results in the client feeling more fulfilled and satisfied with life both personally and at work.

Performance coaching helps the client to identify areas for improvement and guide them through a process to take action resulting in fundamental changes to performance or behavior.

Handling major life setbacks

Performance is not a contestant in any client’s life. Major life setbacks have a huge negative impact on how a person can perform in work and personal life. High performing people are often juggling so many priorities and responsibilities that a significant event in their life can be detrimental to the ongoing management of everything there are holding. Performance coaching can help you navigate the challenges life throws our way so that you maintain a high level of functioning and effectiveness.

Building Successful Coaching Relationship

A successful coaching relationship is built on trust and good communication. Ensuring a client understands that the process is confidential and building an environment that the client feels relaxed and open is central to an outstanding coach and client relationship. Exploring the process and what is involved including responsibilities and expectations of both client and coach are essential for a successful coaching relationship.

Defining the Issues, Current State and Goals

Once the foundations of a successful coaching relationship have been laid the coach will guide the client through a process to explore current issues and areas for improvement. This exploration will include a thorough understanding of what is the current state and where the gaps are to achieving the goals and desired outcomes.

Plan of Action

The next step in the coaching process is to devise a plan of action that will address the goals and outcomes of the coaching. The plan will be used in each coaching session to review what has happened between sessions, celebrate successes along the journey and to make sure the actions are directly related to the goals that the client wants to achieve.

Achieving Success

The coaching process guides a client on a journey to success whatever the goals and outcomes. When a client engages a coach they are working with a trained professional who will question, challenge, keep you focused and accountable. Through this process the client achieves their goals with greater ease and a higher level of success than if they go it alone. Coaching provides a space to celebrate the achievements and success of the client, something we do not often make time for in our busy schedules.

Working with a Performance Coach can help you to:

Identify roadblocks to achieving your true potential

Coaching is a process where the client works with a coach to help them realise their true potential and understand their current core belief systems. Through this the client will identify any roadblocks that are standing in the way of success. The client may often encounter new roadblocks as they being to make changes. The coaching process gives the client the confidence to face any challenges and issues along the way and as each issue is addressed the client becomes more confident and resourceful in dealing with new issues and roadblocks.

Set practical, achievable goals

Coaches are skilled and experienced in setting goals that are SMART

  • Specific
  • Measureable
  • Attainable
  • Realistic
  • Time based

Setting SMART goals that are reviewed at regular intervals have a much higher occurrence of success. Coaching provides this framework to support you to achieve your goals.

Develop new skills

Performance coaching can help you develop new skills that are required to be successful in your current role or move into a more senior or different position.

Identify and maximise strengths

Coaching provides a space for you to explore and understand what your strengths are and how to best use these skills in the workplace or at home. At times your strengths when applied in a suboptimal environment can create more work for you and decrease you likelihood of success. For example if you have a great eye for detail but work within a team that lacks this skill, you may find yourself reviewing and editing work of others or if you are adaptable and flexible but work with others that are tardy and unorganized you may find yourself doing more and carrying your colleagues. Your strengths need to be surrounded with clear communication, interpersonal skills, and ability to have difficult conversations to name a few. Understanding you strengths and creating an environment whereby you can leverage the most from these strengths means that you will be successful in what you do.

Develop tools to overcome weaknesses

The first step to overcome weakness is to really understand your weaknesses and the other factors that are impacting your performance. As a manager you may feel that time management is a weakness for you during this coaching process you will unpack this, which may reveal that you have trust issues in the abilities of you team, that you feel unable to delegate, that you spend too much time thinking about how other people will react so keep work to yourself. This list of possibilities is endless and can be explored with out judgment in coaching. By truly understanding your weaknesses you can then take action to improve and manage areas of your performance.

Develop a greater understanding of your wants, needs and desires

Understating what is important to you and what your wants, needs and desires are helps you to stay focused and be more resilient. Coaching guides you through a process whereby you examine your vision for your life from a personal and objective frame of reference. This process creates a deep level of understanding and clarity for the client.

Sense, identify and understand the emotions and reactions of others

Coaching helps clients to become more self aware, through this change in awareness comes an understanding of the emotions and reactions of others. This understanding enables a client to empathise with others and build better more meaningful relationships both at work and in their personal lives.

More effectively inspire and drive a team towards success

Through performance coaching a client develops a strong personal vision that allows them to be an authentic and inspiring leader. In workplaces today authenticity in leadership is admired and sought after. Teams that are lead by authentic leaders are more engaged, effective and cohesive which has a positive impact creativity and productivity.

Address and overcome negative behavior and thought processes that create roadblocks

Successful people view obstacles as an opportunity to grow and learn rather than a threat to their success. Performance coaching can help you to change your perception and thinking about roadblocks making them much easier to overcome. Coaching will enable you to

  • Form an objective view of the issue and find solutions to solve the presenting problem
  • Help you accept that encountering obstacles is part of the journey
  • Help you recognise and challenge your emotional responses to issues
  • Explore new ways of achieving your desired outcomes
  • Keep your vision at the forefront of your mind so that you can decide on what issues are important for you to address
  • Stay motivated even when challenges may seem relentless

What happens during a Performance Coaching session?

Each performance coaching session is different. In the early stages of the coaching process the coach and client will explore issues and challenges and then develop a plan of action to address each one. Subsequent sessions will involve review of actions that have been taken between sessions, exploration of what has been successful and a plan of what are the next steps to achieving the set goals.

Is there a typical time frame for the Performance Coaching program?

The time frame for performance coaching is different for each client but would normally be a minimum of 6 weeks. Many clients work with a coach for 12 months or more and some have ongoing coaching to maintain high performance in challenging and demanding roles.

How much does Performance Coaching usually Cost?

The price for performance coaching varies greatly depending on skills and expertise of the coach. Equan coaching is £65 per session.

Related FAQs

What is High Performance Coaching?
High performance coaching is a form of performance coaching that is concerned with helping clients that are already performing at a high level to take that next step and achieve more or move their business to the next level. High performance coaching follows a similar process to performance coaching in that the coach will help the client recognise the limitations that are blocking the next stage in performance.
Why do I Need a ‘Personal Performance Coach’?
A performance coach can help clients improve their skills and performance in a range of areas both in their work and personal lives. Clients might engage a performance coach to help them improve in a particular area or with a particular skill. Performance coaches also help client determine what is important to them, what does success look like, how to focus energies and attentions to reach those goals and to stay motivated to achieve long term goals.
How does Coaching Improve Performance?
Coaching improves performance by helping the client to articulate what the desired outcomes are, understand what the current situation is, develop actions to move from the current to the desired state, to manage and get over challenges as they arise and to stay motivated to achieve medium to short term goals.
What are the Advantages of Performance Coaching?
The advantages of performance coaching are numerous and far-reaching depending on what the individual client wants to achieve but can include

  • Improved relationships
  • More effective communication
  • Better work/ life balance
  • Motivation
  • Stress reduction
  • Increased resilience
  • Focus and motivation
  • Self-awareness
  • Mindful decision making
  • More efficient and effective in your role
  • Fulfillment and satisfaction in work and personal life

Will the Performance Coach help me work on personal goals or business/professional goals?

A performance coach will work on any goal that a client brings to coaching, this can be either from personal or business/ professional life or something that impacts all both work and home life.

What problems does business consulting typically solve?
Business consulting can solve a wide range of problems that an organisation cannot solve due to resource, capacity or time limitations.

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Contact Equan today for any further information and to organise your free initial consultation. Call us Now 0759 882 7143

Information about Brighton

Equan Coaching

Working with you to unlock potential and realise your goals. Helping you and your team to reduce your stress and build your resilience.

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