Developmental Coaching Services in Brighton, East Sussex

//Developmental Coaching Services in Brighton, East Sussex
Developmental Coaching Services in Brighton, East Sussex 2019-10-04T10:04:19+01:00

Equan offers Developmental Coaching in Brighton, East Sussex

What is Developmental Coaching?

Developmental coaching is a form of coaching that is concerned with the ongoing learning that takes place, through taking action to achieve a goal or desired outcome. Developmental coaching is an ongoing feedback system whereby the coach will guide the client through a process to develop actions, implement the actions, reflect on the outcome and learn from the process.

Developmental coaching is a more open-ended type of coaching process than performance coaching and results in a deeper level of understanding and change for the client.

What does Developmental Coaching Involve?

Developmental coaching involves:

  • Exploring issues and areas for improvement
  • Understanding what the desired outcomes look like
  • Understanding current behaviours that are getting in the way of success
  • Developing actions to attain the goals
  • Reviewing and learning from change
  • Staying motivated

Developmental coaching goes further than guiding the client to make a change and improve performance. Developmental coaching encourages the client to dig deeper and understand underlying self-beliefs that lead to the negative or suboptimal behaviours.

How does developmental coaching differ from traditional coaching?

Developmental coaching takes the client on a journey of self-discovery that goes beyond the ability to learn and perform new tasks, into a place of understanding, challenging and growing for substantial change. Undertaking developmental coaching can be challenging but the results can be life changing.

Developmental coaches help clients to achieve an agreed goal by guiding them through a process that questions individual behaviour and self worth, self control, and motivation.  The result of this process is a sense of deep understanding and ability to make sustainable change.

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What is solution focused coaching?

Traditional psychotherapy requires the client to delve into their past, revisit old issues and traumas to gain an understanding of current behaviour. Solution based therapy (SBT) is a newer form of psychotherapy that concentrates on looking forward and solving problems in present time. Solution focused coaching is derived from SBT and concentrates on looking forward and taking action to make a positive change in client’s life.

What is a growth mindset?

Carol Dweck a psychologist from Stanford University developed the concept of fixed and growth mindset in relation to how an individual can learn, feel motivated and achieve success.

A growth mindset has the ability to change and rise to challenges where as a fixed mindset has a belief that an individual has little control over their success and blames others if things do not go well. The table shows the different behaviours of fixed and growth mindsets.

Fixed MindsetGrowth Mindset
Wants to look smartOverallWants to learn
Believes that you are born with skillsSkillsBelieves you can develop new skills through work
Avoid so don’t look stupidChallengeEmbrace to learn and grow
Give up easilyObstaclesPersists in face of adversity
Believes it’s fruitlessEffortBelieves it the path to mastery
Ignore or becomes defensiveFeedbackOpen and wants to learn
Feels threatenedSuccess of othersFeels admiration and inspiration
Not my faultOwnershipAccepts responsibility

Dweck describes two ways to think about a problem that’s slightly too hard for you to solve.  Are you not smart enough to solve it … or have you just not solved it yet? Equan developmental coaching helps clients move into a growth mindset and to solve problems that once may have seemed insurmountable.

What is cognitive dissonance?

Cognitive dissonance is the psychological term for the uncomfortable feeling a person experiences when their behaviour is not aligned with their beliefs or information they have been given. For example a smoker knows that smoking is bad for their health but continues to smoke. There are 3 ways in which the smoker can ease the discomfort or dissonance:

  1. Seek a new behaviour/ change behaviour – stop smoking
  2. Justify the behaviour – I smoke but I run 3 times per week and eat a healthy diet so overall I am healthy
  3. Change the belief or find new information – Quote a story about a 98 year old who smoked all their adult lives, so it cant be that bad.

Individuals will go to extraordinary lengths to reduce dissonance without attempting to change their behaviour and often this is on a subconscious level and without acknowledging what they are doing. In the case of smoking people often say I have been smoking years and am not able to stop or it’s the only thing that relaxes me.

Developmental coaching guides a client through a process of self-awareness and understanding to successfully and positively make behavior changes and no longer feel this cognitive dissonance.

 What is locus of control

Locus of control is term used in behavioural psychology explaining how much an individual believes they have control over the outcome of the events in their life. A person with an internal locus of control believes they can influence and change events whereas a person with an external locus of control believes they have little or no influence or power over events that shape their lives.

People with external locus of control tend to take feedback in a personal and negative manner, feel like their hard work will not pay off and feel like they have little control over how successful they can be.

Developmental coaching helps the client to recognise areas that they may have an external locus of control and through self awareness, recognition of abilities and taking action the client moves through into a more internal locus of control. This process can be extremely powerful and have ripple effects through different areas of the client’s life.

The Equan Developmental Coaching program focuses on:

Each individual has the internal skills and resources to be successful

The fundamental belief in the coaching approach is that clients have the skills and resources to be the most successful and fulfilled in their lives, as they want to be. The coach guides the client through a process so that these skills and resources become clear and attainable.

Learning new behaviours

Learning new behaviours is a difficult task especially for long standing behaviours but developmental coaching will make this process easier and more achievable for the client through the following ways

Breaking down complex behaviours

Changing complex behaviours is challenging and often clients are unsuccessful before they engage a coach to work with. A coach will help the client break down the behaviour into manageable parts and to devise a plan of action to tackle each part.

Practice makes perfect

Changing behaviours does not happen over night, it needs commitment and practice. Coaching will help you stay on track with this so that the likelihood of success is so much higher.


Once a client has made a change in behaviour it makes changing other behaviours much easier. Often there are skills that have been learned and practiced that can be applied to the next behaviour changed required. The confidence a client feels when they have made a positive change provides motivation and further confidence to challenge other difficult tasks.

Unlearning old behaviours

The second part of behaviour change is to unlearn old behaviours. Again this can be extremely difficult when a client attempts to do this alone. Developmental coaching will assist the client by

Understanding triggers

Understanding your triggers for a behaviour is an important part of unlearning. Coaching will assist the client to unpack those triggers and form new mechanisms that evoke a more positive behaviour reaction.


Behaviours are often subconscious reactions so the best solution to subconscious reactions is awareness. Coaching will help the client to become more aware of triggers and behavioural reactions, which in turn helps move away from the old behaviour.


Changing behaviours is very difficult, coaching provides an environment that is non judgmental, supportive and provides the motivation that clients need to stay on track.

Developing more awareness of and turning off our own autopilot

The majority of decisions we make, reactions we have and negative self-beliefs we hold as truth all come from the subconscious mind. We spend a large part of our lives on autopilot with little awareness as to how we are in the world. Coaching offers clients an invaluable place to develop self-awareness though reflection, challenging beliefs and assumptions, and learning to be in the present.

Self-awareness can result in

  • More control over emotions and reactions
  • Conscious decision making
  • Improved resilience
  • Reduced stress
  • Feeling in control
  • Fulfillment

The ways we interpret feedback

Coaching helps the client move into a growth mindset, accepting feedback as an opportunity to learn and develop and not something we need to be defensive or insulted by.

The Equan Developmental Coaching Approach

The Equan approach to developmental coaching is client centered and can vary greatly for each individual client. There are numerous models and approaches that are used in developmental coaching and the choice of model and approach are dependent on the client, what they are bringing to coaching and what the desired goals and outcomes are. The models that are used in Equan developmental coaching are

The GROW Model


The client and coach establish the goals for the coaching sessions within the first session. The coach will guide the client to develop achievable goals or SMART (specific, measurable, attainable, relevant, time-framed) goals.

Current reality

During this phase of the coaching process the client will articulate what the current situation is. This will include, what’s happening, what’s the result, what work has already been done to resolve/ improve and what are the conflicts.


The coach will assist the client to explore all options available. This can be done through simple brainstorming and then some questions from the coach to extract more detail through questioning, what else? What are the pros and cons? What are the SWOT (strengths, weaknesses, opportunities and threats) of each option?

Way forward

Once the client has articulated and explore the current state, what the desired state looks like and what the options are it is time to work out what needs to be done to make the change. What are the actions? How will you stay motivated? How do you prioritise these actions in busy schedule? How will you recognise and manage obstacles?

The GROW model is not just a liner process, the coach will guide the client through the steps and revisit steps as required.  Each coaching session will start with a review of what has been covered and achieved previously so there is a constant review of the goals and actions to ensure they remain relevant.

The FUEL Model


In the frame phase the coach and client will contextualise the aim of coaching. The way the coach and client will work together will be agreed, including how often we will meet and what will happen between sessions. In this phase we will also agree the overall objectives of coaching.


The coach will guide the client to explore the current state from a personal and an objective viewpoint. Through this phase the client will gain a deeper understanding of the emotional and core belief systems that play into the current state.


Through this phase the coach will guide the client through a process to really understand what the desired state looks like. What would this new way of working or being look like? How would this change make the client feel? What would others notice about the client once the change has been made?

Layout plan

After spending some time understanding what the current and desired states are the coach will help the client to lay out a plan to achieve the goals and move into a new way of being or working. The plan will be detailed and have defined steps with associated timelines. During this phase the desired goals and outcomes can be revisited to ensure they remain relevant.

The GROW and FUEL models may appear similar on face value but they are very different ways of working. GROW is suitable for specific goals such as improving public speaking whereas FUEL allows more time for discovery and is suitable for less specific goals such as becoming more efficient and effective leader.

A coaching journey is very much dependant on the client, what they want to achieve and how they want to work.  The coaching model offers a framework to structure the process but what happens within each of the steps of the process can be completely different for each client and completely different for each goal an individual client may have.

Contact Equan today for any further information and to organise your free initial consultation. Call us Now 0759 882 7143

It is holistic ñ addresses the whole person rather than only work-related goals

Developmental coaching considers the whole person and not just an individual issue or goal that client brings to a session. The coach helps the client to learn from the positive change that is being made and apply this to other areas in their life. The accumulative effect of this can be life changing for clients.

It addresses longstanding behaviour problems

Developmental coaching helps a client tackle long standing behaviour problems that may have appeared unachievable. The coaching process guides and supports a client to make changes that can be either in work or home or often something that spans all areas of an individual’s life.

Promotes personal growth and meaningful change

Coaching has gained popularity because of the success clients have achieved through working with a coach. The coaching process is client centered and tailored for the individual, which results in significant positive change. Coaching is unlike any other personal development or therapy as the client resolves their own issues with actions that are personal to them. The coach expertly guides the clients through a process of self-discovery to uncover their own skills and abilities.

It aims to increase the happiness, wellbeing and fulfillment of the client

Developmental coaching helps clients to resolve long standing issues by making positive change in behaviours and achieve the goals they want to see in their lives. Successfully making changes lead a client to a life of feeling happier, content and fulfilled.

How Developmental Coaching can Help You

Developmental coaching can help you make positive sustainable change in any area of your life. The coaching process will also help you identify areas that you may not be aware of but that they are holding you back from living your best life.

Support life-long historic changes

Developmental coaching is highly successful in helping clients make life-long changes. Through providing a space for open honest reflection and growth, through action and learning, developmental coaching can help you navigate the biggest issues in your life.

Growing your self awareness

Self-awareness is the key to making meaningful change and the coaching process guides you through a journey of self-discovery and awareness. The ability to reflect and be aware in the present moment has numerous benefits that are realised and experienced by the client as they go through their journey.

 Grow beyond the limitations of your own developmental biases

Many clients start the coaching process with a fixed mindset or an internalised bias that they cannot change or that their knowledge is limited. Coaching enables the client to learn and grow, discover personal skills and abilities, and achieve goals that they never thought possible.

Meet your own goals and to live the life you want to live

Clients engage a coach to make changes and achieve goals that may be holding them back from success, fulfillment or happiness. Through this process a client often discovers new areas for development or improvement that they had been unaware of previously. Coaching is a journey of self-discovery that leads to making positive change to live the life you want to live.

Related FAQs

How much does Developmental Coaching usually Cost?
The cost of coaching differs dramatically depending on the coach and the services they provide.

Equan Developmental Coaching is £65 per session

Is there a typical time frame for the Developmental Coaching programme?
The aim of developmental coaching is to make positive, meaningful and sustainable change. This process takes time and a minimum of 3 months commitment. The best results are seen over 12-month period.
What happens during a Developmental Coaching session?
Each developmental coaching session is different. In the early stages of the coaching process the coach and client will explore issues and challenges and then develop a plan of action to address each one. Subsequent sessions will involve review of actions that have been taken between sessions, exploration of what has been successful and a plan of what are the next steps to achieving the set goals.
How does a Personal Development Coach Help me Improve?
The results and benefits of developmental coaching are endless but can include:

  1. More control over emotions and reactions
  2. Conscious decision making
  3. Improved resilience
  4. Reduced stress
  5. Feeling in control
  6. Fulfillment
  7. Change in negative behaviours
  8. Improved wellbeing
What if I do not know what I want to achieve?
This is something that clients often come to coaching with. We can explore this through our first few sessions and start developing an understating of what you do want to achieve.
I’ve Heard that Developmental Coaching Involves you Asking me a lot of Questions. Would you Give me Some Examples?
Coaches ask open-ended questions that are designed to get the client the client to think more about the situation and to provide more than a one word or short answer. Coaches ask lots of what, why, when, how and who questions like Why do you think you responded that way? Who else will be impacted by this decision? What else could you try? How will you know you that you have been successful? What will you do if you face a roadblock? Coaches also ask questions like Tell me more about …. ? Have you experienced this before? Describe how you felt in that situation? to get the client to think a little deeper or expand on the answer they have provided.

Coaching is client-centered process so clients do not need to answer a question that they are not comfortable with.

How do I Prepare for my Developmental Coaching Session?
During each session we will develop some actions for implementation between sessions, when you come to a session you will need to discuss how you went with the actions. You can also use a diary to take notes between sessions if that is helpful for you. There is no other real preparation needed.

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Contact Equan today for any further information and to organise your free initial consultation. Call us Now 0759 882 7143

Information about Brighton

Equan Coaching

Working with you to unlock potential and realise your goals. Helping you and your team to reduce your stress and build your resilience.

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