Coaching Services in Brighton, East Sussex

/Coaching Services in Brighton, East Sussex
Coaching Services in Brighton, East Sussex 2019-10-10T06:13:37+01:00

Equan offers Coaching Services in Brighton, East Sussex

What is coaching?

Coaching is a process of self-development and performance improvement either in your personal or professional life, or both. During coaching sessions the coach will guide the client through numerous activities including self-reflection, identification of areas requiring work, planning goals and identifying potential blocks to success. The coach expertly guides the client through implementing changes so that the client can achieve outcomes that are important to them.

Coaching is different to other forms of self-development because the focus is on how the client can learn rather than a particular teaching approach. The underlying belief is that the client has all the necessary skills and resources to achieve their ambitions. The coach guides the client and helps them to find their own answers to create lasting change. The main goal of coaching is for the client to unlock any hidden potential and to maximise performance.

The coach guides a client through practical step-by-step action plans and overcomes any obstacles with different tools, techniques and strategies to create lasting change and ultimately success.

Coaching has become increasingly popular in the last 10 years in many areas of business and leadership because it is client centered and has proven to be successful with client’s experiencing substantial positive change and performance improvement in short time.

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A Brief History of Coaching

Coaching has been traditionally associated with the world of sport and elite athletes. In 1974 Tim Gallwey released his best-selling book called The Inner Game of Tennis, in which he explained that tennis players were playing two games at once, the outer game and the inner game. He explained that the outer game is the physical game played against the opponent and inner game is the self-doubt and anxiety a player may have.

Gallwey believes that mastering the inner game is the key to success. This book had a big impact on sports coaching and is recognised as one of the main texts in the history of life coaching as we know it today. Life coaching has roots in humanistic psychology and is now recognised as an essential skill in organisational development, business psychology, performing arts and many social sciences.

The Applications of Coaching

The applications of coaching are numerous and varied and continue to expand due to the popularity and success of the coaching approach. The following are examples of some of these coaching approaches

  • Performance – improving individual performance in a particular area
  • Skill – learning or improving an existing skill
  • Developmental – learning through action
  • Career – specific coaching to accelerate career
  • Executive – coaching for senior/ executive management to maintain success or improve performance
  • Business – coaching to start own business or maintain successful business
  • Team – coaching a group to improve performance and interpersonal relationships
  • Personal/ life coaching – to improve performance in any area of personal life
  • Managing change – coaching can assist with managing any work or personal life change
  • Resolving specific issues – coaching can help with resolving issues in work or personal life
  • Self awareness – coaching improves self awareness through reflection and understanding personal behaviours

The difference between coaching and mentoring

Coaching and mentoring can be extremely beneficial but differ greatly in the approach and underlying core beliefs.

Mentoring is normally undertaken in the workplace whereby a senior staff member will mentor a junior staff member. Due to the hierarchy present in most organisations the mentor/ mentee relationship is not an equal relationship rather it is one where the mentor shares his/her experience and knowledge with less the qualified mentee. The mentoring relationship can be an ongoing relationship over an extended period of time and can be vague in regards to goals and desired outcomes. The mentor relationship can often be an informal debrief and advice sharing session without tackling specific issues with the mentees mindset. The mentor relationship is more concerned with skill development and learning from somebody with superior knowledge.

In comparison coaching a collaborative relationship where the coach believes the client has all the answers to achieve their success, they may just need some guidance to overcome current obstacles. The coaching relationship is specific in regards to what the desired goals and outcomes are. Life coaching and executive coaching are solutions focused and based on what the client wants to achieve rather than what the coach believes the client should do.

Mentoring is often very supportive in nature and coaching is more about strengths conditioning and working through any negative self-beliefs that may be holding you back from achieving success.

How is coaching different from counselling?

Coaching and counselling differ greatly in many areas, in summary the differences can be explained as, coaching is concerned with how you think whereas counselling is concerned with how you feel. Coaching looks at the current situation and focuses on what the future can be like and counselling looks at the past to work out why you have developed some behaviours (sometimes looks at the future depending on type of therapy). Coaching is very much about taking action to create the future you want to have and counselling is about teaching you strategies that help you cope with the past. Coaching is about developing and achieving goals where as counselling is about solving problems. The coaching relationship can challenge the client to achieve more where as the counselling relationship is very supportive and nurturing. That said both relationships could have aspects of being supportive and challenging. The coach will work with the client to achieve their true potential where as the counsellor will work with the client so they feel comfortable with who they are.

The main difference is that coaches work with clients who are mentally well and want to achieve more in their lives and a counsellor is a trained professional who can work with clients with mild to severe mental illness.

What is the role of a coach?

The role of the coach is to help clients through a process of self-awareness so that they discover what is important to them in work and personal lives. The coach will expertly guide the client to take action and improve performance, create wellbeing and live the life they want to live.

A life coach will help people understand what is most important in their lives, develop strategies to create work life balance and create long term goals that are achievable and meaningful for the client. A life coach can help clients in many areas of their life including building stronger relationships, creating financial security, eliminating fears and anxieties, improving communication and boasting creativity.

An executive coach will work with clients who are in senior management, executive positions or high potential employees that want to unlock their true potential and improve performance and get recognised in the workplace.  A client may work with an executive coach if they want help to fast track their career progression, manage stress and build resilience, improve communication and engagement, improve job satisfaction and to have the ability to be responsible and accountable for actions in the workplace.

What are common characteristics of an effective coach?

The most important advice about choosing a coach is that the person needs to feel right for you. Clients come from diverse backgrounds and have different goals they want to achieve in the coaching sessions, you will know when you meet the right coach.

In my experience the most effective coaches share some or all of these characteristics

  • Non judgmental
  • Master at listening and understanding
  • Skillful at gaining more information through astute questioning
  • Supportive
  • Ability to provide meaningful feedback
  • Integrity
  • Challenging
  • Ability to understand non verbal cues
  • Understanding a wide variety of coaching techniques and strategies

My experience as a coach

I have worked in healthcare for over 20 years, first as a registered nurse and then as a manager, working up to director level. I have been trained in and used a range of coaching skills throughout my career including health coaching, career coaching and leadership coaching.

A few years ago I undertook formal training in Resilience Coaching and have been working with clients and teams managing stress and building resilience since that time. I have also completed training in Clinical Hypnotherapy, Neurolingustic Programming, Cognitive Behavioral Hypnotherapy, Emotional Freedom Technique and Eye Movement Desensitisation and Reprocessing (EMDR).  I use a combination of these approaches with clients depending on the goals and personal preference of the client I am working with.

Different types of Coaching Services I offer in Brighton

Performance Coaching

Performance coaching helps clients improve performance by identifying obstacles, implementing action and developing goals so that they can achieve what they want in their work and personal life. The structured approach that performance coaching provides increases the potential for success and ensures outcomes are based on personal experience and needs of the client.

Performance coaching is provided in a supportive yet challenging environment ensuring the client, with the expert guidance of the coach, explores all possible avenues before implementing change. Coaching is a safe space for clients to explore opportunities that may not be possible in everyday life.

Performance coaching is highly regarded in many industries because the client achieves the goals they set out to achieve in a short timeframe. Performance coaching helps the client to become more self-aware so that they begin to develop a deep sense of understanding, about themselves, what is important to them and why they may have certain behavioural reactions in some situations. From this deep level of understanding the client can choose to make meaningful and sustainable change.

Developmental Coaching

Developmental coaching is similar to performance coaching, as the main goal is to improve a client’s performance in some or several aspects of their work or personal life. The difference with developmental coaching is that it is concerned with the learning and the growth a person goes through as they are going through the coaching process. Developmental coaching helps the client identify faulty thinking patterns, negative self-talk and beliefs a person may hold about themselves in their subconscious mind.

Public speaking is something that many people, even very successful people may struggle with at one time in their lives. Performance coaching will help the client learn skills so that they can improve their public speaking abilities. These may include how to format a presentation to engage an audience, how to develop superior graphics to captures client’s attention or it may focus on helping the client practice public speaking in a comfortable and supportive space before going on to do a more formal presentation. These approaches are all extremely successful and clients feel the benefits in a relatively short period of time. In a developmental coaching session the coach asks the client to look inwards and identify thoughts, memories and feelings that may come up around speaking in public. Once identified the client can replace these negative self-beliefs with new, updated and more helpful beliefs. The change that can take place when a client goes through this process is deep and sustainable.

Transformational Coaching

Transformational coaching is a relatively new form of coaching and is becoming increasingly recognised and sought after because of the profound and substantial change clients experience when working with a transformational coach.

Transformational coaching is about the client developing a deep sense of self-awareness and ability to consciously choose how the will behave in any situation. Through the process of transformational coaching the client will grow to understand their core beliefs, challenge any of these beliefs in a supportive and nurturing environment and replace these core beliefs with new beliefs that are more closely aligned with who the person is today and how they want to behave in the world.

Transformational coaching can be challenging as it uncovers thoughts and beliefs that are so deeply buried with in the subconscious mind the client may not even know they exist. Through this deep level of self-understanding the change that the client can achieve through transformational coaching can be profound and life changing.

Transformational coaching can help to improve leadership styles, create a sense of awareness and acceptance of who you are, change unwanted behaviours, improve resilience and reduce stress, anxiety, fears and phobias.

Executive Coaching

Executive coaching is ideal for client’s who are currently in an executive role and want to continue performing at a high level, for senior managers who want to move into a executive role or high performing staff that want to fast track their executive career.

Executive coaching can help you work through an issue that may be reoccurring in your work life or the goal maybe more generic like improving your leadership style. Executive coaching can help you perform at a higher level in many areas including

  • Communicating your vision
  • Building productive relationships
  • Managing stress and building resilience
  • Improving team engagement
  • Performance management
  • Strategic planning

Executive coaching can help you focus and make necessary changes if you are feeling unhappy, stuck, demotivated and unfulfilled at work. Working with an executive coach will ensure you gain clarity and understanding about what you want to achieve in your executive career and how you are going to get there. Working with an executive coach helps you manage change and transition so that you can seize the opportunities that are available and manage the stress that comes with change.

Executive coaching can take you from succeeding in your career to performing at your peak, it will help you be resilient in the most challenging environments and ensure you are the most authentic and calm leader you can be.

Life Coaching

Life coaching provides clients with a safe and supportive environment to explore what they want to achieve in life and understand and manage any obstacles that maybe preventing true happiness and peace. Life coaching may help you change your life for the better if you relate to or want to change any of the following:

  • Lack of motivation
  • Held back by fears, phobias and anxiety
  • Want to improve mental fitness and resilience
  • Need to clarify life goals
  • Want better work/life balance
  • Negative self-talk holding you back
  • Improve relationships at work or at home
  • Improve communication
  • Manage stress and prevent burnout
  • Letting go of bad habits or behaviours
  • Improving health or managing chronic illness
  • Making a space just for you

Life coaching will help the client unlock their personal potential, achieve success and improve fulfillment by systematically addressing any obstacles that are preventing the client achieving what they want to achieve in life.

The client will experience a self-development programme that is supportive yet challenging and tailored to their unique situation so that the solutions work for them and their individual needs. The individual approach to life coaching is the main reason that it is so successful in creating sustainable change.

Stress Management and Resilience Coaching

Stress and resilience coaching is a coaching approach that focuses on reducing stress and improving resilience in all areas of the client’s life. Stress is a normal and often helpful automatic response that humans have in response to dangerous and challenging situations. The issue in today’s very busy world is that many people are so chronically stressed that it is having an adverse impact on their physical and mental wellbeing. The numbers of people reporting symptoms of burnout has risen significantly and this can have a negative effect on work and personal lives with many reporting lack of motivation and feelings of overwhelm, anxiety and depression.

Stress and resilience coaching is a proactive and holistic approach to prevent burnout and feel a sense of calm and equilibrium throughout your life. Stress and resilience coaching helps you manage change and transition, loss and negative feedback, demanding roles and challenging works environments so that you will maintain a high level of performance and mental resilience.

Stress and resilience coaching will teach you a large number of skills and techniques that you can apply in everyday life to manage stress and build your mental resilience. You will also gain a deep understanding of your stress triggers and how to avoid or manage them, this will provide a level of self awareness that can have a meaningful and positive impact throughout all areas of your work and personal life.

Setting goals and Coaching

One of the fundamental reasons that coaching is so popular and successful is that it is based on achieving goals and outcomes developed by the client for the client. Coaching is solutions focused and does not dwell on the past and previous attempts made to change behaviour or overcome an obstacle.

Goal setting involves a process where the coach will assist the client to really understand what they want to achieve in their lives and how they can get there. The process of goal setting is such an important aspect of the coaching journey because it sets the scene for future work. A coach has expertise around precision questioning and reframing of negative situations that can guide a client to develop powerful and very personal goals that will bring about the change a person wants to see in their lives.

A coach will spend a significant period of time with a client to really understand and pinpoint precise goals that are important for the client. Creating a well formed and understood goal includes the following elements.

  • Specific – The more specific the goal the easier it is to formulate a plan to address the required behaviour change. For example instead of saying – I want to improve my ability in public speaking we would have – I will comfortably chair a senior meeting and give a presentation to the next annual general meeting – as a goal.
  • Timeline – Goals need to have an agreed completion date so that the client is kept focused and sufficiently challenged to remain motivated.
  • Positive – Goals need to be focused on positive rather than negative statements.
  • Impact – What will the impact be of achieving the goal on other areas of your life?
  • Resources – Are you dependent on somebody else to achieve the goal?
  • Outcome – When you achieve your goal what will it feel like, what will the changes mean in your life, how will others see you differently?

Coaching and feedback

Feedback provided in a coaching environment is very different to feedback you may receive in the work place or from family and friends. Coaching is about self-development and feedback in the workplace can often be negative and require a change in behaviour to achieve compliance with policies and procedures.

Feedback in the coaching relationship will be a process of reflection and questioning rather than take a directive approach. The client will be instrumental in the reflection process and will devise a personal assessment of the situation. Feedback in coaching will be

  • Observational and non-judgmental
  • Clear and specific
  • Avoid blame
  • Focus on specific behaviour
  • Focus on the future
  • Give space for the client to evaluate their own performance

Leadership and Coaching

Leadership coaching is a specialised area of coaching that works with highly skilled and motivated professionals that want to overcome a personal, mental or emotional hurdle so that they can perform at the highest level possible. Leadership coaching involves a process of introspection to develop an automatic and ability of honest self-awareness in any situation. Leaders that have a high level of self-awareness have a leadership style that is authentic, compassionate and sustainable.

Leadership coaching is different to any other leadership training or self-development because it is tailored to the unique needs and goals of the individual client. Leadership coaching will achieve results when it is

  • Conducted in a safe and confidential environment
  • Goals and outcomes are clarified and agreed
  • A collaboration between coach and client
  • Promotes self awareness and introspection
  • Client learns from previous experiences
  • Approach is centered around the client’s needs and goals

Leadership coaching can be beneficial if you are new into a leadership role and need support adjusting to your new level of seniority. Leadership coaching can also be beneficial for clients that have been in a senior role for a period of time but want to improve performance or reinvigorate motivation to and achieve fulfillment.

What Could a Coach Help You Achieve in Brighton, East Sussex

Reduce Stress

Coaching helps you reduce stress by identifying triggers and stressors in your life, developing a personalised plan to address issues that are causing you stress and implement strategies and techniques that reduce stress and anxiety when you experience symptoms. Stress reduction is most successful when all aspects of a client’s life are considered and an individual and holistic approach is taken to implement positive change.

Manage Change

Coaching helps clients to manage change in a proactive manner so that you are prepared and resilient in times of transformation. Working with a coach in times of significant change increases the likelihood of the change being successful and business as usual performing at a high level throughout the change period.

Improve relationships

Successful people know how to build and maintain healthy and positive relationships. Coaching can help you identify any obstacles that are holding you back and creating issues in your personal or professional relationships. Coaching will enable you to attract and keep the right relationships for you, leaving you feeling fulfilled and supported.

Change career

Changing career can be extremely difficult at any stage of your professional life. Coaching can provide you with the expertise and support you need to understand the need for change, explore the options for change and understand the repercussions and impact of the change in all areas of your life. The approach can provide structure and a framework that is often difficult to achieve alone when making such life changing decisions.

Work life balance

Achieving and maintaining a work life balance is difficult and often a pipe dream for many. Coaching can help you to feel in control and make considered decisions that give you back some space and time in your busy schedule. Achieving a balance that is right for you can be achieved and can be life changing once some changes are implemented.

Confidence 50

Confidence is something that holds back even some of the most successful people and is often part of a belief system built in childhood. Coaching can take you on a journey of self-discovery so that you can challenge negative self-talk and replace with a positive belief system so that you feel more confident than ever before in all areas of your life.

Start your own business

Starting your own business can be challenging for many reasons, the risk professionally and financially can be great, you can feel isolated and it can be difficult to stay motivated, especially in the early days when you have limited clients. Coaching can help you manage all these challenges in a proactive and supportive way, giving you the best chance to succeed.

Build Resilience

Resilience is a fundamental tool for life, work, success and happiness. Coaching can help you build your personal resilience so that you can feel mentally strong and have confidence in your ability to succeed. Building resilience in the coaching context helps you reflect on times you have used your own personal resilience to manage and helps you build on your inherent skill set.

Understand what is important to you

Clarifying your goals and understanding what is important to you is key to success and happiness in life. Coaching provides a space and a structured approach so that you can safely do this with the expert guidance of a coach.

The Equan Approach to Coaching


Equan coaching provides a supportive environment that ensures a client feels safe and secure to acknowledge, explore and challenge long held beliefs and behaviours. This creates a space that clients trust and feel confident to rise to the challenge of implementing change to attain self-improvement.


Equan coaching approach challenges the client so that they can step out of their comfort zone and explore new ideas and new ways of working. This allows the client to tap into their personal skills and resources to learn about who they really are and what they are capable of. Through challenge and discomfort the client will experience a personal growth like never before.


We work together in a collaborative way so that you can explore what is important to you, develop skills you have and unlock your true potential. Equan coaching helps you to discover the person you want to be and uncover how you are going to achieve success.


Equan coaching considers all clients as holistic individuals with a unique web of interconnected experiences, thoughts, emotions and physical abilities. The holistic approach to coaching works on the understanding that to address one issue all related and surrounding issues need to be considered.

The GROW Model in Coaching

The GROW Model is used as a framework for coaching sessions but because each client is unique and has different needs and goals the sessions will be tailored for each individual client.


What do you want to achieve? What is important to you? What does your ultimate life look like?


Where are you now? What are you happy about? What are you unhappy about? What are you good at? What drains your energy?


What could you do? What could you do differently? What could you change about you behaviour? What could you change about your outlook on life?


What will you do? Coaching provides a safe space for you to test try many different options, learning more and more about yourself as you work through the different options.

What should I expect from a coaching session

How long are the coaching sessions

A coaching session is 50 minutes but longer sessions can be organised when required.

How much does a coaching session usually cost?

Sessions are £65, extended and group sessions will be discussed and agreed at the initial consultation.

Coaching Ethics and standards

I am a qualified Coach and a member of the Association for Coaching. As a member I am bound by the Association of Coaching ethics and standards that are laid out in The Global Code of Ethics for Coaches, Mentors and Supervisors.

I am a Registered General Nurse registered with Nursing and Midwifery Council (NMC) and I am bound by the ethics and standards laid out in The Code – Professional standards of practice and behaviour for nurses, midwives and nursing associates.

I am a Hypnotherapist and a student member (full membership due in September 2019) of the National Council for Hypnotherapy (NCH) and I am bound by The NCH Code of Conduct .

Related FAQs

How is Personal Life Coaching different from Career Coaching?
Life coaching is a holistic approach to coaching and can impact all aspects of a client’s life. Career coaching is focused on your work life and developing goals that will help you achieve your desired career outcomes. Career coaching can often lead to more holistic or transformational coaching once the client starts to experience the change in their work life.
What if I do not know what I want to achieve?
This is something that clients often come to coaching with. We can explore this through our first few sessions and start developing an understating of what you do want to achieve.
What are the benefits of executive coaching?
Executive Coaching benefits both the individual client and the organisation they work for. Coaching assists client’s to make positive change that improve leadership and management abilities. Clients will increase confidence, gain a deep understanding of what they want from their career and will become more motivated to achieve personal and business goals. Other benefits include
Does Insurance Cover life Coaching?

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Contact Equan today for any further information and to organise your free initial consultation. Call us Now 0759 882 7143

Equan Coaching

Working with you to unlock potential and realise your goals. Helping you and your team to reduce your stress and build your resilience.

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